Rankings Hit By Panda Farmer: Tonight at Six
It’s been 2 months since the Panda/Farmer update, has your Google referral traffic been impacted?
If you’ve taken a hit and you’ve not participated in any shady link building tactics, it could be that Google has detected duplicate content across ...
PPC: Tablet Targeting Strategies
Google Adwords recently launched a new feature that allows you to target tablet devices separately from PCs and mobile phones (or opt out of serving ads to them). This may seem like a minor update, but it has major implications for paid search advertisers, ...
SEO For Global Ecommerce Websites
If you’ve been following Get Elastic for a while, you may recall an interview with Michael Bonfils on international SEO strategies, the topic of his panel as SES Toronto last June. This year, the search marketing conference has lent me another fabulous ...
PPC Landing Pages: The Importance of Value Propositions
Last post we discussed the importance of maintaining “scent” between a searcher’s keyword, your paid search ad text and your landing page. Today we’ll be looking at a critical component of your landing page – your unique ...
Optimizing PPC Landing Pages: Maintaining Scent
Last post we looked at the virtues of testing paid search landing pages. Today and Friday we’ll examine the fundamental elements of your landing page that you must nail down before you tinker with variables like button color, font size, offer and ...
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