The Case for Tablet Targeted Ad Campaigns
Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones.
While ...
The Power of the Word Get
We’re not biased because our blog’s name is Get Elastic, but the power of the word “get” on persuasion and conversion has popped up at least a couple times in my web travels this year.
In Marketing Experiments’ web clinic ...
Are Your CPCs Out Of Control? 5 Ways To Rein Them In
It’s easy to spend too much money on pay-per-click.
The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries.
While some of these click prices ...
Behavioral Targeting: A Guide To Remarketing Strategy
As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
Keeping Up With Google: 3 Updates You Should Know About
While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...
Subscribe by RSS
