google-mobile

What Google’s Entrance to M-Commerce Means for Merchants

According to a report by The Wall Street Journal, Google’s gearing up to enter the mobile commerce game. The search giant will begin showing buy buttons in mobile search pages which will redirect clickers to Google’s own product page where ...
resolutions1

15 Ecommerce Resolutions for 2015: Part 1

To kick off the new year, we’ve got a 3-part series covering the 15 ecommerce resolutions for 2015 you need to make. Today’s post covers 1-5. Dig in! 1. Tune your performance It’s no secret that as websites add more cool features, pages ...
mobile-shopping

Proximity Marketing: How to Share Local Inventory with Google Search

Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. ...
tablet-laptop-smartphone

The Case for Tablet Targeted Ad Campaigns

Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones. While ...
get

The Power of the Word Get

We’re not biased because our blog’s name is Get Elastic, but the power of the word “get” on persuasion and conversion has popped up at least a couple times in my web travels this year. In Marketing Experiments’ web clinic ...
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