mobile-shopping

Proximity Marketing: How to Share Local Inventory with Google Search

Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. ...
tablet-laptop-smartphone

The Case for Tablet Targeted Ad Campaigns

Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones. While ...
get

The Power of the Word Get

We’re not biased because our blog’s name is Get Elastic, but the power of the word “get” on persuasion and conversion has popped up at least a couple times in my web travels this year. In Marketing Experiments’ web clinic ...
mouse-click

Are Your CPCs Out Of Control? 5 Ways To Rein Them In

It’s easy to spend too much money on pay-per-click. The infographic below (source) breaks down Google’s top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices ...
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Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people ...
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