PPC: Tablet Targeting Strategies

Google Adwords recently launched a new feature that allows you to target tablet devices separately from PCs and mobile phones (or opt out of serving ads to them). This may seem like a minor update, but it has major implications for paid search advertisers, ...

PPC Landing Pages: The Importance of Value Propositions

Last post we discussed the importance of maintaining “scent” between a searcher’s keyword, your paid search ad text and your landing page. Today we’ll be looking at a critical component of your landing page – your unique ...

Optimizing PPC Landing Pages: Maintaining Scent

Last post we looked at the virtues of testing paid search landing pages. Today and Friday we’ll examine the fundamental elements of your landing page that you must nail down before you tinker with variables like button color, font size, offer and ...

Why You Should Test PPC Landing Pages First

Are you testing PPC landing pages? With all the hype of testing your website, we sometimes forget about paid search landing pages because we’re so focused on checkout, home pages and what color our Add to Cart button should be. “But Linda, ...

How To Manage Really Really Large Paid Search Campaigns

A Get Elastic reader emailed me a question about paid search advertising: How do you maintain a keyword list when the SKU count is large and the product turnover is high? Think of all the money a large advertiser wastes sending traffic to out-of-stock ...
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