Why You Should Test PPC Landing Pages First

Are you testing PPC landing pages? With all the hype of testing your website, we sometimes forget about paid search landing pages because we’re so focused on checkout, home pages and what color our Add to Cart button should be. “But Linda, ...

How To Manage Really Really Large Paid Search Campaigns

A Get Elastic reader emailed me a question about paid search advertising: How do you maintain a keyword list when the SKU count is large and the product turnover is high? Think of all the money a large advertiser wastes sending traffic to out-of-stock ...

Adwords Campaign Experiments Brings Split Testing to PPC

Split testing – it’s not just for emails and landing pages anymore. This week, Google Adwords announced a new tool for its paid search advertisers: ACE (Adwords Campaign Experiments) (Beta) which allows you to split test your PPC campaigns. Until ...

Interview: George Michie on Paid Search

Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search ...

Yes Virginia There Is a Santa Claus And He Searches for Free Shipping

This post was originally published in August 2008 and is part of our Get Elastic rerun series. Here’s a tip for retailers who offer free shipping on one or more products during the holidays. (My apologies to those who don’t offer free shipping, ...
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