Adwords Campaign Experiments Brings Split Testing to PPC

Split testing – it’s not just for emails and landing pages anymore. This week, Google Adwords announced a new tool for its paid search advertisers: ACE (Adwords Campaign Experiments) (Beta) which allows you to split test your PPC campaigns. Until ...

Interview: George Michie on Paid Search

Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search ...

Yes Virginia There Is a Santa Claus And He Searches for Free Shipping

This post was originally published in August 2008 and is part of our Get Elastic rerun series. Here’s a tip for retailers who offer free shipping on one or more products during the holidays. (My apologies to those who don’t offer free shipping, ...

Holiday SEO: Using Amazon Bestsellers for Keyword Research

Wanna do some extremely cheap (free) and fast market research? As lovely as Google Trends, Google Insights and Google’s Keyword Tool are – they are not as valuable as Amazon for commercial keyword research. They can’t tell you which ...

Using Google Alerts for Keyword Research

Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but ...
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