How To Manage Really Really Large Paid Search Campaigns

A Get Elastic reader emailed me a question about paid search advertising: How do you maintain a keyword list when the SKU count is large and the product turnover is high? Think of all the money a large advertiser wastes sending traffic to out-of-stock ...

Adwords Campaign Experiments Brings Split Testing to PPC

Split testing – it’s not just for emails and landing pages anymore. This week, Google Adwords announced a new tool for its paid search advertisers: ACE (Adwords Campaign Experiments) (Beta) which allows you to split test your PPC campaigns. Until ...

Interview: George Michie on Paid Search

Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search ...

Yes Virginia There Is a Santa Claus And He Searches for Free Shipping

This post was originally published in August 2008 and is part of our Get Elastic rerun series. Here’s a tip for retailers who offer free shipping on one or more products during the holidays. (My apologies to those who don’t offer free shipping, ...

Holiday SEO: Using Amazon Bestsellers for Keyword Research

Wanna do some extremely cheap (free) and fast market research? As lovely as Google Trends, Google Insights and Google’s Keyword Tool are – they are not as valuable as Amazon for commercial keyword research. They can’t tell you which ...
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