Yes Virginia There Is a Santa Claus And He Searches for Free Shipping

This post was originally published in August 2008 and is part of our Get Elastic rerun series. Here’s a tip for retailers who offer free shipping on one or more products during the holidays. (My apologies to those who don’t offer free shipping, ...

Holiday SEO: Using Amazon Bestsellers for Keyword Research

Wanna do some extremely cheap (free) and fast market research? As lovely as Google Trends, Google Insights and Google’s Keyword Tool are – they are not as valuable as Amazon for commercial keyword research. They can’t tell you which ...

Using Google Alerts for Keyword Research

Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but ...

PPC Myth Week Pt 3: Kill Keywords That Dont Convert

This is Part 3 of our PPC Myth series. Please check out Organic Search Traffic is More Qualified Than Paid and Bid Higher to Appear Higher if you missed them. There’s a lot of PPC experts out there who will tell you to look at your PPC keyword reports ...

PPC Myth Week Pt 2: Bid Higher to Appear Higher

Because top positions typically receive better click through rates than lower, many people use average position as a KPI (key performance indicator) to measure campaign health, and seek to optimize it — either by trying to improve Quality Score* ...
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