Using Google Alerts for Keyword Research

Google Alerts ping you every time new occurrences of the keywords you track are found by Google’s search robots. This is great for reputation management (tapping into what’s being said about you, your brand or your competitors online) but ...

PPC Myth Week Pt 3: Kill Keywords That Dont Convert

This is Part 3 of our PPC Myth series. Please check out Organic Search Traffic is More Qualified Than Paid and Bid Higher to Appear Higher if you missed them. There’s a lot of PPC experts out there who will tell you to look at your PPC keyword reports ...

PPC Myth Week Pt 2: Bid Higher to Appear Higher

Because top positions typically receive better click through rates than lower, many people use average position as a KPI (key performance indicator) to measure campaign health, and seek to optimize it — either by trying to improve Quality Score* ...

PPC Myth Week Pt 1: Organic Search Traffic is More Qualified Than Paid

Welcome to PPC Myth week! Today is the first installment of a 3 part series challenging common misconceptions about search marketing and analytics. Myth #1: Organic search more qualified traffic than paid I was surprised to see in print one of the most ...

PPC Tip: When to Use Negative Exact and Negative Phrase Match

If you use the broad match type in PPC advertising, negative matched keywords are essential to keeping your campaigns under control. But are you using negative matches to their full potential? If you’re new to PPC, the broad match type refers to ...
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