Amazon Product Ads: Good Idea? Bad Idea?

It never ceases to amaze me how much Amazon packs onto its product pages. In addition to the products it sells, Amazon product pages include banner ads, links to the product from other sellers (Marketplace), forum links, Listmania, more banner ads, Sponsored ...

Dont Miss These Holiday Keywords Next Christmas

Last January we held a webinar called 12 Things Retailers Must Learn from Christmas 2007. It’s basically a webinar on event marketing year-round, not just Christmas so check it out as Valentine’s Day is just around the corner… I will ...

Clever Marketer Capitalizes on Cyber Monday Crashes

Apparently Cyber Monday took JCrew and Bloomingdale’s down today, and a clever search marketer was quick to take advantage: Bidding on the branded terms, Bonobos.com used “Big Retailers Site Down?” as the headline and qualified the ...

How To Apply Google Search-Based Keyword Research

Last week Google introduced a new twist on its Google Keyword Tool, the Google Search-Based Keyword Tool. Barry Schwartz has already posted a good overview on what the search-based keyword tool does last week. In a nutshell, the new tool shows you what ...

Find Most Profitable Keywords With Google Analytics Motion Charts

Motion Charts is a new visual tool from Google Analytics that launched today and will be rolled out across Google Analytics accounts over the next couple of weeks. Until you get access, here’s a preview: May help in your decision which keywords ...
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