PPC Tip: When to Use Negative Exact and Negative Phrase Match

If you use the broad match type in PPC advertising, negative matched keywords are essential to keeping your campaigns under control. But are you using negative matches to their full potential? If you’re new to PPC, the broad match type refers to ...

Video Tutorial: Hacking Google Analytics for Keyword Research

Last summer we did a collaborative post with fellow Vancouverites VKI Studios called Stop Google Analytics from Stealing Your Valuable Keyword Data. Google Analytics really isn’t “stealing”, rather “concealing” the actual ...

Amazon Product Ads: Good Idea? Bad Idea?

It never ceases to amaze me how much Amazon packs onto its product pages. In addition to the products it sells, Amazon product pages include banner ads, links to the product from other sellers (Marketplace), forum links, Listmania, more banner ads, Sponsored ...

Dont Miss These Holiday Keywords Next Christmas

Last January we held a webinar called 12 Things Retailers Must Learn from Christmas 2007. It’s basically a webinar on event marketing year-round, not just Christmas so check it out as Valentine’s Day is just around the corner… I will ...

Clever Marketer Capitalizes on Cyber Monday Crashes

Apparently Cyber Monday took JCrew and Bloomingdale’s down today, and a clever search marketer was quick to take advantage: Bidding on the branded terms, Bonobos.com used “Big Retailers Site Down?” as the headline and qualified the ...
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