disavow

Google’s Disavow Links Tool: Do You Need It?

Last month, our post Are your rankings suffering from bad links? discussed the emergence of “link removal” campaigns (and even service providers) stemming from unnatural link warnings many webmasters received from Google. The article mentioned ...
broken-link

Are Your Rankings Suffering from Bad Links?

Ethical link building for ecommerce sites requires hard work, creativity and a bit of good fortune. It’s tough to get quality backlinks to commercial sites, and many shops have wittingly or unwittingly (through contractors) engaged in spam or borderline ...
rich-snippets

Illustrated Guide to Rich Snippets [Infographic]

Earlier this week, we covered Rich Snippets for Ecommerce: Schema.org and GoodRelations, an introduction to semantic markup. Our friends at SEOmoz have created an excellent infographic on the topic that outlines the history of, how-tos, benefits and potential ...
search-value-proposition

Google Says Don’t Make this SEO Mistake

You may have heard rumors about an impending “over-optimization penalty” by Google towards sites that engage in blatant SEO tactics like keyword stuffing and irrelevant link trading, as alluded to in a SXSW panel last month by Google webspam ...
bounce-rate

How Bounce Rate Optimization Can Improve Your Search Rankings

Straight from Google’s Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it. The search giant disclosed its latest algorithm update includes page layout ...
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