Ecommerce SEO: Black Hat Tactics That Are Not Black Hat

On the heels of our last post on SEO spam, which mentioned classic black hat SEO tricks like cloaking, doorway pages and link farms, today’s post will look at common ecommerce practices that are similar to black hat techniques but are are not against ...

SEO Spam Penalty: It Could Happen to You

Last week’s outing by the New York Times of JC Penney’s “dirty little SEO secret” has certainly sparked a buzz. If you haven’t read the story, check it out here. In JC Penney’s defense, there’s a good chance the retail giant was unaware ...

Product Out-of-Stock Checklist

Both your business and your customer suffer when products are out of stock. How can you minimize the damage? You may have caught our recent post Saving Sales for Out of Stock Items, which described an example from Staples of merchandising recommended ...

SEO Tip: Recovering Backlinks When Changing Domains

Changing your domain name has serious search engine side effects. Namely, the sacrifice in search rankings and traffic that follow a move, as search engines drop your old pages from their indices and crawl and index your new site pages. This process can ...

Last Minute SEO Tip for the Holidays

It’s not too late to implement this tip from Ecommerce Holiday Playbook for Procrastinators, a webinar I co-presented with Marketing Experiments last year – include your free shipping offer (or other strong value proposition) in your title ...
© 2014 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS