Site Speed Optimization Checklist: Tailored to Your Site

For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands! Just type in any URL and Google will return a report with an Overview (complete with ...
keep-up

Keeping Up With Google: 3 Updates You Should Know About

While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...

Rankings Hit By Panda Farmer: Tonight at Six

It’s been 2 months since the Panda/Farmer update, has your Google referral traffic been impacted? If you’ve taken a hit and you’ve not participated in any shady link building tactics, it could be that Google has detected duplicate content across ...

SEO For Global Ecommerce Websites

If you’ve been following Get Elastic for a while, you may recall an interview with Michael Bonfils on international SEO strategies, the topic of his panel as SES Toronto last June. This year, the search marketing conference has lent me another fabulous ...

Ecommerce SEO: Black Hat Tactics That Are Not Black Hat

On the heels of our last post on SEO spam, which mentioned classic black hat SEO tricks like cloaking, doorway pages and link farms, today’s post will look at common ecommerce practices that are similar to black hat techniques but are are not against ...
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