SEO Spam Penalty: It Could Happen to You
Last week’s outing by the New York Times of JC Penney’s “dirty little SEO secret” has certainly sparked a buzz. If you haven’t read the story, check it out here.
In JC Penney’s defense, there’s a good chance the retail giant was unaware ...
Product Out-of-Stock Checklist
Both your business and your customer suffer when products are out of stock.
How can you minimize the damage?
You may have caught our recent post Saving Sales for Out of Stock Items, which described an example from Staples of merchandising recommended ...
SEO Tip: Recovering Backlinks When Changing Domains
Changing your domain name has serious search engine side effects. Namely, the sacrifice in search rankings and traffic that follow a move, as search engines drop your old pages from their indices and crawl and index your new site pages. This process can ...
Last Minute SEO Tip for the Holidays
It’s not too late to implement this tip from Ecommerce Holiday Playbook for Procrastinators, a webinar I co-presented with Marketing Experiments last year – include your free shipping offer (or other strong value proposition) in your title ...
5 Heavenly Acts of Righteousness for Video SEO
This post is a follow up of the 7 Deadly Sins of Video SEO. If you missed it, please check it out.
To recap, video thumbnails are appearing more and more in Google’s “Universal” or blended search results. Not only that, people search ...
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