Rankings Hit By Panda Farmer: Tonight at Six

It’s been 2 months since the Panda/Farmer update, has your Google referral traffic been impacted? If you’ve taken a hit and you’ve not participated in any shady link building tactics, it could be that Google has detected duplicate content across ...

SEO For Global Ecommerce Websites

If you’ve been following Get Elastic for a while, you may recall an interview with Michael Bonfils on international SEO strategies, the topic of his panel as SES Toronto last June. This year, the search marketing conference has lent me another fabulous ...

Ecommerce SEO: Black Hat Tactics That Are Not Black Hat

On the heels of our last post on SEO spam, which mentioned classic black hat SEO tricks like cloaking, doorway pages and link farms, today’s post will look at common ecommerce practices that are similar to black hat techniques but are are not against ...

SEO Spam Penalty: It Could Happen to You

Last week’s outing by the New York Times of JC Penney’s “dirty little SEO secret” has certainly sparked a buzz. If you haven’t read the story, check it out here. In JC Penney’s defense, there’s a good chance the retail giant was unaware ...

Product Out-of-Stock Checklist

Both your business and your customer suffer when products are out of stock. How can you minimize the damage? You may have caught our recent post Saving Sales for Out of Stock Items, which described an example from Staples of merchandising recommended ...
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