7 Deadly Sins of Video SEO
Video content on ecommerce sites has helped many retailers improve their conversion rates, reduce returns, improve customer satisfaction and loyalty. Video can also attract more search engine traffic, thanks to Google’s Universal Search, which mixes ...
The 4 Pillars of Ecommerce Copywriting
When writing content for your ecommerce website, the challenge is to craft copy that is usable, search engine friendly, persuasive, that will build trust and communicate your brand promise. How can you satisfy all of these objectives? It begins with an ...
International SEO: Keyword Research With Google Trends
If you run multiple stores for different English-speaking countries (geo-targeted with subdomains, subfolders or top-level domains like .co.uk, .co.au, .ca etc), it’s important to pay attention to the keywords in your category names and product ...
SEO Mythbusters: Are JavaScript Menus an SEO No-No?
JavaScript enabled, dynamic menus allow you to pack a lot of information in a tight space and make it easier for shoppers to find what their looking for. But for years, SEO professionals have advised against using JavaScript menus, warning that search ...
The SEO Tip Online Retailers Still Are Not Taking Advantage Of!
A while back I posted about the opportunity most retailers miss out on – optimizing their own websites for their store names plus “free shipping.”
Related searches in Google indicate the suggestions are highly searched, and therefore ...
Subscribe by RSS
