SEO Tip: Recovering Backlinks When Changing Domains

Changing your domain name has serious search engine side effects. Namely, the sacrifice in search rankings and traffic that follow a move, as search engines drop your old pages from their indices and crawl and index your new site pages. This process can ...

Last Minute SEO Tip for the Holidays

It’s not too late to implement this tip from Ecommerce Holiday Playbook for Procrastinators, a webinar I co-presented with Marketing Experiments last year – include your free shipping offer (or other strong value proposition) in your title ...

5 Heavenly Acts of Righteousness for Video SEO

This post is a follow up of the 7 Deadly Sins of Video SEO. If you missed it, please check it out. To recap, video thumbnails are appearing more and more in Google’s “Universal” or blended search results. Not only that, people search ...

7 Deadly Sins of Video SEO

Video content on ecommerce sites has helped many retailers improve their conversion rates, reduce returns, improve customer satisfaction and loyalty. Video can also attract more search engine traffic, thanks to Google’s Universal Search, which mixes ...

The 4 Pillars of Ecommerce Copywriting

When writing content for your ecommerce website, the challenge is to craft copy that is usable, search engine friendly, persuasive, that will build trust and communicate your brand promise. How can you satisfy all of these objectives? It begins with an ...
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