5 Heavenly Acts of Righteousness for Video SEO

This post is a follow up of the 7 Deadly Sins of Video SEO. If you missed it, please check it out. To recap, video thumbnails are appearing more and more in Google’s “Universal” or blended search results. Not only that, people search ...

7 Deadly Sins of Video SEO

Video content on ecommerce sites has helped many retailers improve their conversion rates, reduce returns, improve customer satisfaction and loyalty. Video can also attract more search engine traffic, thanks to Google’s Universal Search, which mixes ...

The 4 Pillars of Ecommerce Copywriting

When writing content for your ecommerce website, the challenge is to craft copy that is usable, search engine friendly, persuasive, that will build trust and communicate your brand promise. How can you satisfy all of these objectives? It begins with an ...

International SEO: Keyword Research With Google Trends

If you run multiple stores for different English-speaking countries (geo-targeted with subdomains, subfolders or top-level domains like .co.uk, .co.au, .ca etc), it’s important to pay attention to the keywords in your category names and product ...

SEO Mythbusters: Are JavaScript Menus an SEO No-No?

JavaScript enabled, dynamic menus allow you to pack a lot of information in a tight space and make it easier for shoppers to find what their looking for. But for years, SEO professionals have advised against using JavaScript menus, warning that search ...
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