social-shopping

Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers — and will force them to get product content right. GetElastic connected with Mike Lapchick, product content expert and founder and CEO ...
facebook-news-feed

3 Tips for Maximizing Your Facebook News Feed Exposure

Consumers follow brands on social because they presumably want to hear from them — Twitter’s own study found 52% of consumers want to be notified of special offers and 51% want to stay on top of brand news. 44% want to learn about new products, ...
facebook-beacon

Facebook Wants to Personalize Your In-Store Experience

After a pilot in New York earlier this year, Facebook is now rolling out Place Tips for Business which allows businesses to push content to nearby Facebook users via beacons provided free by Facebook. Place Tips are shown to people who are in store and ...
pinterest-logo

2015 Pinterest Stats [Infographic]

Pinterest’s Buyable Pins announcement has bigger implications for ecommerce than just more sales from one particular social network. Pinterest is paving the way for many more off-site selling opportunities that, rather than merely redirect visitors ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
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