The Easiest Way to Increase Conversion by 20%

According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%. Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: But ...
Blue bird and a pencil

Negative Reviews? Think Like Twitter

One of Twitter’s most effective applications for business is its use as a customer service channel. People are already complaining publicly on Twitter, so responding via Twitter shows your disgruntled customer – and the world – how helpful ...
Black book made out of small squares

Optimizing Product Reviews for Digital Goods

Having customer reviews is table stakes for most if not all online sellers of physical and digital products. But reviews have their own features that make them usable and useful. I’ve always been a huge fan of filters for category pages, search ...

Whats Your Conversation Index? [Infographic]

This week’s Infographic Friday is Bazaarvoice’s Conversation Index. Click image to enlarge The data is collected from 11 million consumer conversations. While it’s interesting to see data across a large number of businesses, the important ...

5 Ways to Attract More Customer Reviews

In our neverending quest to increase conversion rates and revenue, we often focus on web design and offers, and overlook the power of customer reviews. There are many benefits of reviews, not only to your customers, but also to your merchandising and ...
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