Triggered Email: Asking for Customer Feedback

I recently made a purchase at an online clothing store and received this request for feedback by email: The email offers $5 off my next order as a thank you for completing a survey about my experience.

Turn Refunds Into Many Happy Returns

Unfortunately, the holiday season’s higher sales often precede high levels of returned merchandise in January. Not a great way to start the New Year. But there is a silver lining, you can glean some benefit from the return if collect the reasons ...

6 ways to Humanize Your Online Store

Online retail is always searching for ways to close the gap between the offline and the online experience – and one way to do that is to put a more human face to your e-store. The following are 6 ways you can build trust and comfort with your site, ...

Customer Reviews in Review

Today is Labor Day in North America, and in the spirit of not working too hard, I’d like to share what we think is a hilarious video about customer reviews (written and performed by the folks at Bazaarvoice), along with lyrics and some of my favorite ...

How To Reduce Customer Review Abandonment

It’s no secret that required registration lowers conversion rates for ecommerce checkout. According to Forrester Research, one in four customers will leave a site if asked to register before purchasing. Why would it be any different when it comes ...
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