8 Out-Of-The-Box Ideas to Attract Customer Reviews

The conventional way to attract customer reviews = do nothing. Really! Beyond that, some retailers do follow up after purchases and ask for a review like BlueNile:

Clearing the Air on Product Pitfalls

Last week I wrote about how to think positively about negative reviews. I just came across a site that embraces the negative and has created a product comparison matrix that shows both the pluses and minuses of its products. The Allergy Buyer’s ...

Thinking Positively About Negative Reviews

Sucharita Mulpuru and Forrester Research recently released a report called Myths And Truths About Online Customer Reviews. The report covers a lot of ground, but I want to hone in on customer behavior after reading negative reviews. Many retailers have ...

A Cheeky Way to Put Product Description In Context

I’ve written before how showing products in context with product images can help increase conversion. Showing a product in use, on a model or its relative size reduces customer anxiety about the appropriateness of a product. Of course, video can ...

Reducing Customer Anxiety About Products on Product Pages

The final variable in the Marketing Experiments conversion sequence is “a” for anxiety about following through with a purchase. Some of this anxiety is about the product, some is about you as a retailer. You must address both. And unlike ...
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