Macys Product Pages Promote Customer Review Sweepstakes

Offering a chance to win a shopping spree is a great way to attract customer reviews without paying-for-production. Often this is done through email or on a post-purchase thank you page — but this is the first time I’ve spotted the incentive ...

Pluribo: Natural Language Data Mining

I’m really impressed with Pluribo, a Firefox plug-in that summarizes Amazon reviews (currently only for select categories). How Pluribo Works In a nutshell, Pluribo collects millions of reviews from Amazon and other review sources, scanning the ...

Trigger Email: Asking for Customer Reviews & Video Reviews

A while back I blogged about a Webinar I attended presented by Lauren Freedman of The Etailing Group and Power Reviews in which Power Reviews’ Jay Schaffer provided some tips and examples from retailers on how to ask for customer reviews post-purchase. I ...

Customers Want to Know: Are Brands True To Size?

A quick search on Yahoo Answers shows how often people ask “Are {branded clothing items} true to size?” Often these queries are for top retailers like Victoria’s Secret, American Eagle and Banana Republic. Why must customers turn to ...

Do Customer Submitted Photos Add Value?

Earlier this week we discussed why enlarged images, alternate product views and showing products in context can help conversion. But what about “user generated images” (or the friendlier term “customer submitted photos”)? Are ...
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