Improving Product Descriptions Using Competitor Customer Reviews

Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product! I want ...

Get Your E-Store Reviewed on Facebook

Facebook recenly released a guidebook for businesses titled: Facebook Insider’s Guide to Viral Marketing. Don’t get too excited about the title, just because you set up a Fan Page for your business and buy a few social ads does not mean you’ll ...

Amazon Ups Customer Review Usability

We talk about Amazon often here on Get Elastic, because you’ll always find some innovation, design or usability improvement to blog about there. Amazon sometimes attracts more reviews than customers want to read. So Amazon provides tools to filter ...

Social Commerce on Product Pages – Why Not?

File this one under “why didn’t I think of that?” Shoes.com enables customers to ask and answer each others’ questions right on product pages using the Ask & Answer tool from Bazaarvoice. Considering the popularity of both ...

Saving Sales From Negative Customer Reviews

As customer reviews become more and more common on ecommerce sites, we can expect innovations to emerge in design, usability and quality. It’s always a good idea to keep an eye on Amazon for usability innovations. Today we’ll look at an example ...
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