How Do Ratings and Reviews Help Online Retailers? – Internet Retailer 2008
Interview on ratings and reviews / social commerce with Sam Decker, CMO of Bazaarvoice from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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How Retailers Can Sell More Online With Social Commerce – Internet Retailer 2008
Interview on how ecommerce sites should be selling based on use, not just features with the hilarious Jay Shaffer of Powerreviews at the Internet Retailer Conference & Exhibition 2008 in Chicago.
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Improving Product Descriptions Using Competitor Customer Reviews
Customer reviews certainly help shoppers, but they are not substitutes for weak or generic product descriptions. Unique product descriptions help your search engine optimization, help overcome your customer FUDDs and ultimately sell more product!
I want ...
Get Your E-Store Reviewed on Facebook
Facebook recenly released a guidebook for businesses titled: Facebook Insider’s Guide to Viral Marketing. Don’t get too excited about the title, just because you set up a Fan Page for your business and buy a few social ads does not mean you’ll ...
Amazon Ups Customer Review Usability
We talk about Amazon often here on Get Elastic, because you’ll always find some innovation, design or usability improvement to blog about there.
Amazon sometimes attracts more reviews than customers want to read. So Amazon provides tools to filter ...

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