shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...

Hashtag Shopping: Amazon Launches #AmazonCart

This week Amazon announced its latest social shopping effort: #AmazonCart allows Twitter users to add items to cart direct from their Twitter feed. Reply to any Tweet that contains an Amazon product link with hashtag #AmazonCart and it’ll be waiting ...
like

How to Get More Facebook Likes [Infographic]

“We have enough Facebook likes” — said no marketer ever. KISSmetrics has compiled some stats that show what the data reveals about what gets the most Like love on the world’s biggest social network (via SmartInsights). Click to ...

Who’s Using Social Login? [Infographic]

Social login offers a low-friction way to create accounts with websites, and enables ecommerce sites to do personalize the web experience. Who are the major players? Gigya shares its updated data on social login’s adoption across different types ...
newsfeed-algorithm

Hacking the Facebook News Feed Algorithm

If you manage a Facebook Page for you ecommerce business, you may have noticed your organic reach and engagement has tanked lately. Analysis of the Internet Retailer 500 Facebook Pages shows engagement sunk 27% in 2013 vs 2012, and rumors abound that ...
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