rich-pins

The Point of Using Rich Pins

Rich pins are to Pinterest marketing what rich snippets (Schema.org) is to search marketing. Adding metadata to your pinnable content such as pricing, Buy This calls-to-action, descriptions and stock availability gives Pinterest users more information ...
facebook-commerce

The United State of Social Commerce [Infographic]

This week’s infographic looks at social commerce statistics and trends in the US, courtesy of Invesp Consulting. Tweetables Social commerce is projected to grow to $14B in 2015, compared to $3B in 2012 Tweet this Social commerce is forecast to ...
video

9 Types and 6 Tips for Vine Video Marketing

A few years back, I posted 17 styles of Twitter updates for online retailers, from branding to customer care to “transactional” tweets. Absent from that list (because it didn’t exist) was micro-video from Vine and Instagram. The micro-video ...
blendtec

Twitter and Facebook Commerce: Will It Blend?

Last week was a hot one, with Twitter announcing its acquisition of cross-channel promotions startup CardSpring, and Facebook testing a “Buy” button, joining Twitter who launched the same feature last month. The CardSpring deal is just a deal for ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...
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