The Pinterestization Of The Web: Fab or Fad?
Social commerce has had a tough go proving itself as a marketing channel that converts. But the explosion of Pinterest – a social network that promotes consumerism more than Twitter or Facebook – has sparked the (p)interest of marketers, and ...
Email and Social Habits of Holiday Shoppers [Research]
Email marketing software provider Yesmail Interactive conducted an interesting study, combining a consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands ...
The State of Social Media Complaining [Infographic]
Social media has become a favorite sounding board for angry customers. What once remained between you, the customer, and the ten friends she shared her negative experience with is now publicly searchable content.
This week’s infographic comes from ...
Meet BEV: The Twitter Activated Vending Machine
Now this is innovative — a South African beverage company has built an iced tea slinging robot that connects to Twitter’s streaming API to recognize tweets containing the hashtag #BOSTweet4T. It dispenses samples when it detects based on geolocation ...
Best Practice Mythbusters #1: When Social Proof Doesn’t Work
One man’s best practice is another man’s conversion killer. The first instalment of “Best Practice Mythbusters” looks at social proof. In theory, showing off how popular you are should grok AIDA – grab Attention, spark Interest, ...
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