20-percent

The Easiest Way to Increase Conversion by 20%

According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%. Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: But ...
tack

The Number 1 Pinterest Marketing Mistake for Ecommerce

Research by Curalate found that 48% of the most popular pins on Pinterest linked to non-existent pages. Oof! Many marketers disparage social networks’ conversion power, but it’s no wonder when nearly half of it’s potential is wasted ...
amex-sync-twitter

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag. (Email ...
twitter-writing

Negative Reviews? Think Like Twitter

One of Twitter’s most effective applications for business is its use as a customer service channel. People are already complaining publicly on Twitter, so responding via Twitter shows your disgruntled customer – and the world – how helpful ...
graph-search-facebook

The Ecommerce Potential for Facebook Graph Search

Facebook’s big announcement Tuesday was revealed to be a beta launch of Graph Search, which will allow Facebook users to query their social graph to find answers to life’s deep questions like “what sushi restaurants have my friends been ...
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