Who’s Using Social Login? [Infographic]

Social login offers a low-friction way to create accounts with websites, and enables ecommerce sites to do personalize the web experience. Who are the major players? Gigya shares its updated data on social login’s adoption across different types ...
newsfeed-algorithm

Hacking the Facebook News Feed Algorithm

If you manage a Facebook Page for you ecommerce business, you may have noticed your organic reach and engagement has tanked lately. Analysis of the Internet Retailer 500 Facebook Pages shows engagement sunk 27% in 2013 vs 2012, and rumors abound that ...
email-vs-fb

Email vs. Facebook: Which Is More Valuable to Marketers?

I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert-social-network-here). Just not the same value. I can cite research ...
social sign in thumbnail image

Is Social Login Right For Ecommerce?

Usability god Jared Spool’s famous case study of a $25 Billion online retailer (that shall remain nameless…okay, it’s Amazon) found that 45% of its customer file had multiple registrations, some as many as ten – thanks to an inability to remember ...
pinterest

Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

Pinterest’s public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and Wayfair on board. The novelty is newsworthy — but will interest in Pinterest wane, or is there real business ...
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