Email vs. Facebook: Which Is More Valuable to Marketers?

I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert-social-network-here). Just not the same value. I can cite research ...
social sign in thumbnail image

Is Social Login Right For Ecommerce?

Usability god Jared Spool’s famous case study of a $25 Billion online retailer (that shall remain nameless…okay, it’s Amazon) found that 45% of its customer file had multiple registrations, some as many as ten – thanks to an inability to remember ...

Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

Pinterest’s public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and Wayfair on board. The novelty is newsworthy — but will interest in Pinterest wane, or is there real business ...

How Facebook, Pinterest and Twitter Drive Social Commerce [Infographic]

Pinterest recently announced it’s planning to test promoted Pins, starting with a select number of businesses — for free — soliciting user feedback before rolling it out full-on and full-price. Perhaps learning from backlash experienced ...

Slideshare Friday: How Social Drives Purchases

To shake things up a bit…this week’s Infographic Friday is a Slideshare deck from Vision Critical, excerpted from its research on How Social Media Drives Your Customers’ Purchasing Decisions. From Social to Sale: 8 Questions to Ask ...
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