digital-goods-reviews

Optimizing Product Reviews for Digital Goods

Having customer reviews is table stakes for most if not all online sellers of physical and digital products. But reviews have their own features that make them usable and useful. I’ve always been a huge fan of filters for category pages, search ...

From Pinterest to Purchase [Infographic]

Earlier this week, we mentioned a study by Vision Critical that asked 500 Pinterest users how they use it and how it influences purchase decisions. Click to enlarge Tweetables 12% of Pinterest users have purchased something they’ve pinned online ...
pinterest

The Pinterestization Of The Web: Fab or Fad?

Social commerce has had a tough go proving itself as a marketing channel that converts. But the explosion of Pinterest – a social network that promotes consumerism more than Twitter or Facebook – has sparked the (p)interest of marketers, and ...
shopping-study

Email and Social Habits of Holiday Shoppers [Research]

Email marketing software provider Yesmail Interactive conducted an interesting study, combining a consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands ...
consumer-thumb

The State of Social Media Complaining [Infographic]

Social media has become a favorite sounding board for angry customers. What once remained between you, the customer, and the ten friends she shared her negative experience with is now publicly searchable content. This week’s infographic comes from ...
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