facebook-log-in

Why, Why Not and How to Use Facebook Log In

Using Facebook credentials for registering and logging in to websites makes life easy for today’s impatient and password-overloaded users. But according to a survey by Betapond, only a modest 14.5% of European and a measly 6% of US ecommerce sites ...

How Business Uses Social Media [Infographic]

This week’s infographic comes from Invesp, rounding up stats on how comapnies use social media marketing. Tweetables Internet users spend 22.5% of their time online social networking Tweet this By 2015, social commerce is expected to reach ...
20-percent

The Easiest Way to Increase Conversion by 20%

According to data from PowerReviews, increasing a product’s review count from 0 to 1 increases conversion by 20%. Rishi Rawat points out a great way to motivate customers to leave that first review — offer an incentive, like loyalty points: But ...
tack

The Number 1 Pinterest Marketing Mistake for Ecommerce

Research by Curalate found that 48% of the most popular pins on Pinterest linked to non-existent pages. Oof! Many marketers disparage social networks’ conversion power, but it’s no wonder when nearly half of it’s potential is wasted ...
amex-sync-twitter

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag. (Email ...
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