amex-sync-twitter

Checkout-less Commerce: Amex Lets You Pay With a #Hashtag

Until now, Twitter-commerce was only possible through referral links, with conversion rates somewhere around 0.5%. But Amex has come up with an innovative way to sell socially — without a checkout process. Amex Sync lets you buy with just a #hashtag. (Email ...
twitter-writing

Negative Reviews? Think Like Twitter

One of Twitter’s most effective applications for business is its use as a customer service channel. People are already complaining publicly on Twitter, so responding via Twitter shows your disgruntled customer – and the world – how helpful ...
graph-search-facebook

The Ecommerce Potential for Facebook Graph Search

Facebook’s big announcement Tuesday was revealed to be a beta launch of Graph Search, which will allow Facebook users to query their social graph to find answers to life’s deep questions like “what sushi restaurants have my friends been ...
digital-goods-reviews

Optimizing Product Reviews for Digital Goods

Having customer reviews is table stakes for most if not all online sellers of physical and digital products. But reviews have their own features that make them usable and useful. I’ve always been a huge fan of filters for category pages, search ...

From Pinterest to Purchase [Infographic]

Earlier this week, we mentioned a study by Vision Critical that asked 500 Pinterest users how they use it and how it influences purchase decisions. Click to enlarge Tweetables 12% of Pinterest users have purchased something they’ve pinned online ...
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