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What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...

API-liate Ecommerce

Much of the cool, new ways ecommerce sites mesh with social and mobile is thanks to APIs, or Application Programming Interfaces which allow applications to communicate with each other, share data and perform various functions. For example, pulling Pinterest ...
western-union-logo

How Western Union Transformed Its Digital Experience

“Today’s digitally empowered consumers have extremely high expectations of modern marketers.” — MRM McCann Unfortunately, brand experiences online often underwhelm customers. Western Union had a problem. Its ecommerce platform-driven ...
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Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product. Elastic ...
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