mobile-context

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...
integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...
leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
mobile-banking

Financial Services: CX as a Strategic Priority

When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity ...
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