Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014

Adobe Summit 2014 was a huge success. Over 7,000 marketers and technologists gathered in Salt Lake City, Utah to learn about the latest advancements in Adobe’s Marketing Cloud, see examples in action and liaise with those using the product. Elastic ...

Ecommerce APIs: The What The Why and the How to Make Money

Why are APIs so important to ecommerce today? APIs or Application Programming Interfaces are designed to enable one application (such as your ecommerce platform) to expose services (like order management, pricing information, catalog content, customer ...

Pinterest API and Ecommerce: Will It Be A Flash in the Pin?

Pinterest’s public API launch made waves last week, with 20 partners including ecommerce brands Zappos, Wal-mart, ModCloth, Target and Wayfair on board. The novelty is newsworthy — but will interest in Pinterest wane, or is there real business ...

How Ecommerce APIs Drive Digital Experience


Less Than 25% Of Companies Succeed At Digital Experience Delivery [Forrester]

When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” ...
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