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APIs: The Difference Between Good and Great

Internal commerce APIs promise the utopia of multichannel single view of the customer, on all devices that exist and are yet to come, with lightning speed, agility and ROI. But the reality is there are real risks when there is not a fully structured approach ...
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Monetizing Commerce APIs [Video]

I recently had the opportunity to sit down with Matt McLarty of Layer 7 Technologies‘ Tech Talk Tuesday to discuss the monetization of APIs, and particularly talk about Cortex (commerce API), the first “intelligent API” for ecommerce. ...
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7 Wicked Ecommerce Applications of Shopping APIs

Ever wonder how Facebook Timeline and Twitter apps like Hootsuite and Klout are made possible? These social networks have made their APIs public (application programming interfaces), enabling developers to access their content and data in order to build ...
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The Business of APIs: Interview with an API Evangelist

I had the pleasure of sitting down with Kin Lane, an API Evangelist, blogger at KinLane.com and API Evangelist, contributor to Programmable Web, and all-around expert in APIs. Kin is an engineer who has been building database driven web apps for 12 years, ...

Creating New Business Models with Transactional APIs

In our latest webinar A Look Inside Tomorrow’s Digital Commerce Platform, Forrester analyst Peter Sheldon shared several exciting examples of how digital sellers are embracing the new explosion of touchpoints (Internet-enabled devices) to reach and ...
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