buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
mobile-banking

Financial Services: CX as a Strategic Priority

When it comes to digital strategy, customer experience is top-of-mind in the Financial Services and Insurance (FSI) industry. Research by Econsultancy and Adobe reports 33% of FSI marketers believe customer experience is the single biggest opportunity ...
nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
176436790 (2)

What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
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