integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...
leapfrog

Don’t Follow Ecommerce Trends, Leapfrog Them

I’m frequently asked “what are the big trends in ecommerce?” And I can riff off several from omnichannel to social, Big Data to content + commerce. But there’s a problem with trends. Many are born to die. And trends that have ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
ecom-platform

Why You Don’t Need Another Ecommerce Solution

In our Adobe Summit session Reinventing customer engagement with Experience-driven Commerce: How McGraw-Hill Education Took on Digital Learning and Won last week in Salt Lake City, Utah, we teamed up with Adobe and McGraw-Hill Education to share how this ...
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