foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
email-context

Contextual Email Marketing: The Age of the Real-Time Inbox

Time limited coupon codes, promoted deals of the day, loyalty program events, new product launches – these are staples in retail email campaigns. But email response is strongly determined by relevance, and there’s no better way to become irrelevant ...
breakingbag

Breaking Bag: Reinventing the Ecommerce Experience

This was Amazon’s home page in 1995. By ’98, it had adopted the “catalog” look: The ubiquitous format for most online shops today, one that few have veered from. The Web has changed since ’98 Clearly the Web has changed ...
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
parallax

The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...
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