4 Questions to Ask Before Selecting an Enterprise Commerce Platform

Digital commerce has changed business forever. Ten years ago, who would have predicted the massive changes that mobile phones would make? Or that most enterprise software would be running in the cloud? Commerce today is about customer experience, relationships ...

The Rise of the Digital Experience Platform

Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital ...

CMOs Reveal What They Really Think about Digital Projects

The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged ...

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...

The Importance of Omnichannel Customer Service

There’s much ado about integrated, omnichannel shopping experiences, from responsive design to integrated inventory, buy online pick up in store services to in-store digital. But not to be overlooked is omnichannel customer service, where customers ...
© 2017 Get Elastic Ecommerce Blog. All rights reserved. Privacy Policy. Site Admin · Entries RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.