breakingbag

Breaking Bag: Reinventing the Ecommerce Experience

This was Amazon’s home page in 1995. By ’98, it had adopted the “catalog” look: The ubiquitous format for most online shops today, one that few have veered from. The Web has changed since ’98 Clearly the Web has changed ...
cart-testing

A/B Testing the Untestable in Checkout

92% of merchants participating in the e-tailing group’s 16th Annual Merchant Survey ranked A/B, multi-variate or other usability testing as most or somewhat important merchandising tactic for customer retention (second only to web analytics). While ...
parallax

The Pros and Cons of Parallax Scrolling for Ecommerce

A groovy design trend you may have spotted in your Web travels is parallax scrolling, which refers to design elements appearing to move independently of each other. Its early application was in video games — think how Super Mario stayed relatively ...
tablet

Transforming the Digital Experience for Luxury Brands

The digital world uses plenty of metaphors. For example, your computer’s “desktop,” “dock,” “windows” and “tabs,” or your iPhone’s “lightning connector.” The “online catalog” ...
charting-a-digital-course

Charting Digital Success in 2014

Today’s blog post is brought to you from Elastic Path VP of Marketing, Matt Dion. With 2014 just begun and the digital revolution in full swing, it’s a good time to look back over the tremendous amount of change that has taken place in the industry ...
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