176436790 (2)

What’s Wrong With Customer Experience Strategy

Customer experience ranked tops among marketers as the most exciting opportunity this year, according to Adobe and Econsultancy’s Quarterly Digital Intelligence Briefing: Digital Trends 2015. But are marketers really ready to execute? Wikipedia defines ...
foot-traffic

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...
big-data

Best Practice in Big Data: A Marketer’s Primer

Big data is a big buzzword, and as an emerging technology, sits at the peak of the 2013 Gartner Hype Cycle for Emerging Technologies. We’re happy to announce Elastic Path has been recognized in Gartner’s “Hype Cycle for Digital Marketing, 2014” ...
big-data

The Big 9 Big Data Sources [Infographic]

Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Kapow Software has a very interesting visualization of the various sources of Big Data that organizations can use to forward their business, divided into 9 sources, ...
chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
© 2015 Get Elastic Ecommerce Blog. All rights reserved. Site Admin · Entries RSS · Comments RSS
The opinions expressed here are of the individuals and do not necessarily reflect the views of Elastic Path.