big-data

The Big 9 Big Data Sources [Infographic]

Still demystified by Big Data? What is it? Where does it come from? What do you do with it? Kapow Software has a very interesting visualization of the various sources of Big Data that organizations can use to forward their business, divided into 9 sources, ...
chief-techmarketing

Marketing + IT = Chief Marketing Technology Officer [Infographic]

What better way to bridge the CMO / CIO divide than to combine them? The Chief Marketing Technology Officer is a hybrid executive that’s business savvy with a solid analytical and technical background. It’s the CMTO that can lead a business ...
digital

Less Than 25% Of Companies Succeed At Digital Experience Delivery [Forrester]

When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” ...

Why A Shopping API Is The Best Way To Future-Proof Your Business

Contributed by David Chiu, Ecommerce Industry Strategist at Elastic Path Here at Get Elastic, we’ve spent a fair amount of time exploring the importance of having a broad, consistent multichannel customer experience. Typically, we look at things from ...

Ecommerce in the Cloud: What and Why For Marketers

While we ecommerce marketing and operations types are consumed with planning for huge traffic spikes during holidays and other busy seasons with email campaigns, landing page design, merchandising strategies and inventory planning, our technical counterparts ...
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