mobile-smartphone

5 Native Smartphone Features That Boost Mobile Experience

Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices have 5 native features that ecommerce marketers and ...
mobile

Dropping Like it’s Dot: M-Dot Sites to Lose 50% Share in 2015

M-dot sites aren’t dead, just dying. A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79% in 2013 to 59%, with dynamic serving and responsive sites ...
mobile-web

Mobile Web, Native or Hybrid App? [Decision Chart]

You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business. SapientNitro’s Insights 2014: Connecting Technology ...

Can Card Scanning Solve Mobile Checkout Abandonment?

68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
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