mobile-web

Mobile Web, Native or Hybrid App? [Decision Chart]

You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business. SapientNitro’s Insights 2014: Connecting Technology ...

Can Card Scanning Solve Mobile Checkout Abandonment?

68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according ...
ibeacon

Beyond Push Notifications: What Can Beacons Do For Retail?

The obvious application of beacon technology is to push content – be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, ...
psychographic-mobile-ios-use

iPhone vs iPad App Use Across Psychographic Segments

If you’re an online business that offers or is thinking about offering mobile apps, you’re faced with the question of which platforms and devices to build for. Despite Android’s market share, iOS devices typically drive more ecommerce ...
fast-mobile-site

5 Ways to Speed Up Your Responsive Web Site

Last week we covered the 6 deadly sins that could harm your mobile search rankings if you’re not using responsive design. As promised, today’s post covers one of the risks of using a responsive design – a lag in page load speed – ...
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