mobile-context

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...
mobile-smartphone

5 Native Smartphone Features That Boost Mobile Experience

Mobile commerce is not desktop 2.0, and your mobile website or app is not merely a shrunken-down version of your e-store. Mobile is its own animal, with its own use context and utility. Mobile devices have 5 native features that ecommerce marketers and ...
mobile

Dropping Like it’s Dot: M-Dot Sites to Lose 50% Share in 2015

M-dot sites aren’t dead, just dying. A recent report released by Pure Oxygen Labs surveyed the Internet Retailer 500 Guide (2014) and found use of m-dot sites for ecommerce dropped from 79% in 2013 to 59%, with dynamic serving and responsive sites ...
mobile-web

Mobile Web, Native or Hybrid App? [Decision Chart]

You can read articles about mobile web vs. native app vs. hybrid app, but sometimes a visual, such as a decision tree, is the best resource for making a decision that’s right for your business. SapientNitro’s Insights 2014: Connecting Technology ...

Can Card Scanning Solve Mobile Checkout Abandonment?

68% of smartphone and tablet owners have attempted to make a purchase through their device, and 66% report they’ve encountered obstacles that prevented them from completing checkout. 47% of respondents say checkout “took too long” according ...
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