online-shopping2

5 Reasons Why Your Ecommerce Site Matters More Than Ever

Every ecommerce manager already knows that having a poor website is a major problem. And it can really bite during the critical holiday season which represents anywhere between 20–40% of annual sales. But for those who need a little numerical validation, ...

Site Speed Optimization Checklist: Tailored to Your Site

For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands! Just type in any URL and Google will return a report with an Overview (complete with ...

EU Privacy and Cookies: A Very Inconvenient Truth

If you operate online business in the EU, you’re likely aware (and scared stiff) of a revision of the EU’s Privacy and Electronic Communications Directive that intended to protect users’ privacy by requiring explicit consent before (most)* ...
keep-up

Keeping Up With Google: 3 Updates You Should Know About

While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...
fraud

Ecommerce Fraud Management Systems: The What The Why and The How

Card-not-present credit card fraud cost online merchants 0.9% of revenue in 2010 (down from 1.4% in 2008 and 3.6% in 2000) according to research by Cybersource. The expense of chargebacks, unrecoverable transfers, unnecessary shipping costs and human ...
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