Site Speed Optimization Checklist: Tailored to Your Site

For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands! Just type in any URL and Google will return a report with an Overview (complete with ...
keep-up

Keeping Up With Google: 3 Updates You Should Know About

While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...

Slaying Sales With Expired SSL Certificates

Question: What’s the most effective way to make site visitors flee in terror? Answer: Forget to renew your Secure Sockets Layer (SSL) certificate. If for any reason your certificate expires, your customer’s browsers may serve up warnings ...
perform

Why You Should Do Your Own Performance Testing

All enterprise ecommerce vendors test their application’s performance, but it is still a good idea to discuss the performance aspects of an ecommerce platform with the vendor before making the decision to buy. You will also need to analyze the performance ...
mr-turtle

JavaScript and Page Loading Performance

No one likes to wait for a Web site to load. Least of all someone doing some last minute birthday shopping for an expectant niece or nephew or the pressured husband that just realized tomorrow is his anniversary. Shoppers have very little tolerance for ...
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