speed-infographic

Speed Kills Conversion Rates [Infographic]

This week’s infographic from OnlineGraduatePrograms.com reminds us that we’re a culture with a need for speed. With the holiday season approaching, now is the time to shape up your site speed. Remember, speed is important all the way to ...
online-shopping2

5 Reasons Why Your Ecommerce Site Matters More Than Ever

Every ecommerce manager already knows that having a poor website is a major problem. And it can really bite during the critical holiday season which represents anywhere between 20–40% of annual sales. But for those who need a little numerical validation, ...

Site Speed Optimization Checklist: Tailored to Your Site

For some this is already old news but in case you haven’t heard, the Google Page Speed performance testing tool is officially out of Google Labs and in your hands! Just type in any URL and Google will return a report with an Overview (complete with ...
keep-up

Keeping Up With Google: 3 Updates You Should Know About

While Google’s various products and Internet marketing services are updated on a continual basis, 3 recent changes are worth noting their impact on ecommerce businesses: Video previews, Google Adwords’ appended URLs and Google Analytics’ ...

Slaying Sales With Expired SSL Certificates

Question: What’s the most effective way to make site visitors flee in terror? Answer: Forget to renew your Secure Sockets Layer (SSL) certificate. If for any reason your certificate expires, your customer’s browsers may serve up warnings ...
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