Slaying Sales With Expired SSL Certificates

Question: What’s the most effective way to make site visitors flee in terror? Answer: Forget to renew your Secure Sockets Layer (SSL) certificate. If for any reason your certificate expires, your customer’s browsers may serve up warnings ...
perform

Why You Should Do Your Own Performance Testing

All enterprise ecommerce vendors test their application’s performance, but it is still a good idea to discuss the performance aspects of an ecommerce platform with the vendor before making the decision to buy. You will also need to analyze the performance ...
mr-turtle

JavaScript and Page Loading Performance

No one likes to wait for a Web site to load. Least of all someone doing some last minute birthday shopping for an expectant niece or nephew or the pressured husband that just realized tomorrow is his anniversary. Shoppers have very little tolerance for ...

Take the Load Off Slow Page Loads

In last week’s site performance webinar we learned that almost half of visitors will abandon a site if they perceive a page or feature takes longer than 2 seconds to load. The key is “perceived” page load. Is there a way to entertain ...

Every Second Counts: How Website Performance Impacts Shopper Behavior

An under-performing site has serious consequences to revenue – online and across channels. Today’s shoppers have high expectations when it comes to buying online. Websites which take too long to load can result in negative brand perception, diminished ...
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