Testing the Untestable: An SEO Title Tag Experiment
Words matter. It’s proven that your choice of verbiage can dramatically impact your email open rates, paid search click through rates and landing page conversions. Marketers spend thousands of hours and dollars testing and tweaking text to find out ...
SEO Tip: Recovering Backlinks When Changing Domains
Changing your domain name has serious search engine side effects. Namely, the sacrifice in search rankings and traffic that follow a move, as search engines drop your old pages from their indices and crawl and index your new site pages. This process can ...
SEO Mythbusters: Are JavaScript Menus an SEO No-No?
JavaScript enabled, dynamic menus allow you to pack a lot of information in a tight space and make it easier for shoppers to find what their looking for. But for years, SEO professionals have advised against using JavaScript menus, warning that search ...
Cutting Off Bad Sitelinks
Ever noticed those sub-links under search results when you Google name brands?
They’re called sitelinks (according to Google), and they only appear for certain websites triggered by certain keywords. For the privileged sites that receive them, ...
SEO Report Card: Optimization According to Google
Earlier this week, Google offered a free download of its own SEO Report Card, an open and honest document that grades around 100 of Google’s own “products” (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your ...
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