Cutting Off Bad Sitelinks

Ever noticed those sub-links under search results when you Google name brands? They’re called sitelinks (according to Google), and they only appear for certain websites triggered by certain keywords. For the privileged sites that receive them, ...

SEO Report Card: Optimization According to Google

Earlier this week, Google offered a free download of its own SEO Report Card, an open and honest document that grades around 100 of Google’s own “products” (think Youtube, Maps, Adwords, Reader, Blogger etc). While it may satisfy your ...

Build SEO-Friendly JavaScript Menus

JavaScript can transform an otherwise static navigation menu into a feature-rich and interactive user interface that is both pleasing to use and helpful. But, if poorly executed JavaScript can also hide content from search engines, making a site harder ...

Best Practices for Search-Optimized Flash Development

In spite of what you may have heard, it is possible to have both engaging Flash content and happy search engine spiders. For several years, there has been tension in the web design and development community regarding search engine optimization (SEO) and ...

Should You Have a Mobile Version of Your Ecommerce Website?

A Get Elastic reader asked us this question recently: Do you think Google search results will ever return different results based on the device (PC or smart phone) that the person is using? i.e – if a person is using an iPhone, and searched for ...
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