call-to-action

Ecommerce Trend: Persuasive Calls to Action

Rule #1 of Web usability = “don’t make me think.” But when it comes to persuasion, making users think twice is worth breaking rules for. Instead of “No, thanks” as the opt-out call-to-action, these sites are communicating ...
wireframe

47% of Ecommerce Sites Commit This Usability SNAFU

Despite its condemnation by conversion optimizations at conference after conference, merchandisers and Web designers love, love, love their home page carousels. “At the recent Conversion Conference in Chicago, about 25% of the speakers mentioned carousels ...
pumpkin

The Top 9 Website Redesign Nightmares [Infographic]

Our friends at Wider Funnel have put together an infographic of the scariest website redesign nightmares you want to avoid. You may want to sleep with your nightlight on tonight…
scary-checkout

10 Scariest Things That Can Happen to Your Checkout

What are the most frightening things that can happen in your checkout? These boners create all sorts of FUD that can fudge your conversion rates (Halloween puns intended). 1. No persistent cookie What’s worse than your older brother stealing your best ...
burger-menu

Mobile Menus: Hold the Hamburger?

Whether you call it the “hamburger,” “sandwich,” “hot dog,” “list icon” (or as I like to call it, the “Adidas”), that little 3-bar thing denoting mobile menus are growing in adoption. But we’re ...
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