Removing This Design Element Improved CTR by 27%
Search filters are a critical UX feature to ecommerce sites. The larger your product assortment, the more necessary they are.
But how you display the features may be helping or hurting your conversion rates.
This week’s WhichTestWon feature test ...
20 Tips for Product Comparison Tools
What are the ingredients for a usable comparison table? We’ve updated our 17 comparison matrix tips to 24, using examples from the telecom industry, though these tips can be applied to any e-shop that uses compare tools.
Category and search pages
1. ...
3 Often Overlooked Checkout Usability Guidelines
There are obvious checkout issues to tackle, like required registration, competing calls to action, bloated forms, poor error handling messages and slow page load speeds throughout checkout. But we can’t forget the seeming little things that are just ...
Making the Case for HTML5 [Infographic]
This week’s infographic highlights the benefits of HTML5 for marketers, a trend that’s growing fast, especially with mobile gaining traction among consumers.
Courtesy of Uberflip. Click image to enlarge.
Transcript:
HTML5: What Marketers ...
6 CAPTCHA Alternatives to Improve Conversion
CAPTCHA is more than a catchy name, it’s an acronym — Completely Automated Public Turing test to tell Computers and Humans Apart. But in practical terms, CAPTCHAs are often Consistently Annoying, and Prevent The Conversion from Happening A-Lot. ...
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