10 Bizarre Things That Influence Customers Online
We know there are a lot of psychological factors that influence purchase behavior online and offline. Here are just a handful of funny things that influence customers to behave the way they do:
Bigger Buy Button
It’s 2011, and by now you would think ...
Tips for Tweaking and Testing Your Mobile Checkout
The final frontier in our series on mobile web design and usability for ecommerce — and likely the one you are most concerned about — is the checkout. Visitors that make it to your checkout show the clearest purchase intent, so the conversion ...
Designing Your Mobile Checkout Sign In Page
What is the most important element of your checkout sign in page?
Guest checkout
As I’ve blogged many times before, guest checkout is critical to conversion. Forrester Research found that 23% of consumers abandoned the checkout of the last site ...
Mobile Cart Page Design and Testing Tips
Continuing our series on mobile web design for ecommerce, today’s installment focuses on the first step of the conversion funnel – the cart summary page.
The key metrics for the cart summary page are bounce rate (aim to reduce cart abandonment), ...
Mobile Product Page Design Tips
Continuing in our series on mobile design strategy, today’s post focuses on mobile product pages, including product information, calls to action, navigation and merchandising.
Purpose of product pages
Throughout this series, we approach design considering ...
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