Search Illustrated: 22 Features for Site Search Nirvana

What makes for great site search? Here are 22 features to consider to optimize your site search tool for usability, guided selling and customer satisfaction. Search Box 1. Placement 2. Size 3. Scope Placement Search boxes should be easy to spot where ...

Creating Bundles from Advanced Search

Every once in a while I come across something truly unique on an ecommerce store. This time it’s Alibris, which does a very cool thing with its Advanced Search tool. Customers can create a custom bundle at the lowest price by entering multiple ISBN ...

Visual Search: A Vision For Ecommerce

Though it’s rare to find visual search implemented on an ecommerce site (Zappos had it but took it down), visual search and image recognition technology has a lot of potential in online shopping. I’ve been asked in the past what I think they ...

Can Your Search Box Be Too Big?

A while back, Marketing Sherpa shared a case study (membership required) for furniture retailer Black Forest Decor. “Making the logo search box bigger” boosted conversion by 20% and revenue by a staggering 84%. Black Forest Decor still has ...

11 Tips for Advanced Search Usability

“Advanced search” means different things to different people. Some ecommerce vendors describe their filtered navigation or guided selling capabilities as advanced search, as does the Internet Retailer 500 Guide. This post considers “advanced ...
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