Can Your Search Box Be Too Big?

A while back, Marketing Sherpa shared a case study (membership required) for furniture retailer Black Forest Decor. “Making the logo search box bigger” boosted conversion by 20% and revenue by a staggering 84%. Black Forest Decor still has ...

11 Tips for Advanced Search Usability

“Advanced search” means different things to different people. Some ecommerce vendors describe their filtered navigation or guided selling capabilities as advanced search, as does the Internet Retailer 500 Guide. This post considers “advanced ...

15 Things to Ask Your Site Search Vendor

When working out your site search requirements for your ecommerce system, do you know what to look for in a site search tool? O’Reilly Media has granted Get Elastic permission to reprint this excerpt of Peter Morville and Jeffery Callender’s ...

6 Tips for Site Search Reporting: Things to Look For in Site Search Data

SLI Systems has given me permission to publish 6 of nearly 80 tips on site search you’ll find in their latest e-book Big Book of Site Search Tips (free download). Enjoy! 1. Regularly check the top search terms on your site. They can be good indicators ...

Displaying Search Results: Grid View or List View?

One of the testing ideas covered in the webinar Best Ecommerce Tests — Case Studies & Practical Advice to Raise Conversions Before the Holidays is grid view vs. list view in search results. We know from eye-tracking and search engine behavior studies ...
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