Trendspotting: Rich Autocomplete in Site Search

One trend I’ve noticed on a few enterprise software sites is the use of rich autocomplete in search results, although I haven’t seen it on other retail categories. For example, Dell.com uses a simple autocomplete feature in its search box. Autocomplete ...

You Cant Fix What You Dont Think Is Broken

As powerful and important as web analytics is, web analysis can often hinder rather than help a web site or business improve. While analytics data is fine for telling you the “what” but not the “why” — so beware of using ...

Hack Week Part 2 – Using Google Trends for International Search Marketing

Google Trends is just one of the nifty tools the Big G hath bestowed upon the Internet marketing community. Basically to type in keywords to compare their search volumes against each other over time. There’s also a “what’s hot” ...

Why You Should Turn On Google Analytics Site Search Today

Google Analytics recently introduced an internal site search feature to its already kick-ass free stats program — aptly named “Site Search.” This tool works with your existing site search and is invaluable to ecommerce marketers as ...

Color Keyword Search: Who Passed With Flying Colors?

Continuing the series on site search usability, I decided to test out color-specific searches on a number of apparel etailers from my favorite list of top etailers of 2006. I wanted to compare the results for “black capris” across the board ...
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