Color Keyword Search: Who Passed With Flying Colors?

Continuing the series on site search usability, I decided to test out color-specific searches on a number of apparel etailers from my favorite list of top etailers of 2006. I wanted to compare the results for “black capris” across the board ...

Optimizing Site Search for Non-Product Information

Last post I discussed the need for optimizing your internal search engine to work for non-product searches like shipping, returns and other customer service queries. As promised, today I’m digging into how to make this happen. Because site search ...

Shipping Policy Usability – Results Not Found!

Ecommerce can be a crazy messed up world indeed. The Elastic Path team recently produced a series of e-commerce shorts including my personal favorite: “Zero Results Found.” Because art imitates life, and search box failures are all too common ...

Crazy Ecommerce Videos Keep on Rolling with Zero Reults Found

Just when you think we’ve wrung all the humor out of ecommerce with the Crazy Messed up World of Ecommerce series, out comes video number 4, “Zero Results Found” in which the nattily-attired heroine attempts to buy some tasty apples ...

Is navigation/search available during checkout?

The debate whether to herd customers like cattle through a step-by-step checkout by removing all navigation and search options will remain. Overall, there was no clear growth or conversion winner between the two camps – to have or to hide. However, ...
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