Hack Week Part 2 – Using Google Trends for International Search Marketing

Google Trends is just one of the nifty tools the Big G hath bestowed upon the Internet marketing community. Basically to type in keywords to compare their search volumes against each other over time. There’s also a “what’s hot” ...

Why You Should Turn On Google Analytics Site Search Today

Google Analytics recently introduced an internal site search feature to its already kick-ass free stats program — aptly named “Site Search.” This tool works with your existing site search and is invaluable to ecommerce marketers as ...

Color Keyword Search: Who Passed With Flying Colors?

Continuing the series on site search usability, I decided to test out color-specific searches on a number of apparel etailers from my favorite list of top etailers of 2006. I wanted to compare the results for “black capris” across the board ...

Optimizing Site Search for Non-Product Information

Last post I discussed the need for optimizing your internal search engine to work for non-product searches like shipping, returns and other customer service queries. As promised, today I’m digging into how to make this happen. Because site search ...

Shipping Policy Usability – Results Not Found!

Ecommerce can be a crazy messed up world indeed. The Elastic Path team recently produced a series of e-commerce shorts including my personal favorite: “Zero Results Found.” Because art imitates life, and search box failures are all too common ...
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