With average shopping cart abandonment rates upwards of 80%, ecommerce checkout optimization is critical to maximizing profits in online business. Explore our archive of checkout optimization tips, tricks and case studies to reduce checkout abandonment and boost conversion rates. To keep up to date with checkout optimization strategies, please subscribe by email, RSS, Twitter or Facebook.
holiday shopping

4 Secrets to Reduce Holiday Returns [Infographic]

With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty. There ...

3 Unconventional Elements to Test in Checkout

We talk a lot about conversion funnel abandonment (for most ecommerce sites, it’s a checkout), including 16 must-haves for a cart review page and 10 worst things that can happen in checkout. But what about the unconventional things that you can ...

11 Ways to Optimize Thank You Pages

Post-conversion Thank You pages present a great opportunity for further conversion — not just for another sale, but also microconversions. Here are ten-plus-one ways to squeeze the most of your confirmation pages and email. Create an account Offering ...

Should You Show Cart Totals In Checkout?

I recently listened in on a web clinic from Marketing Experiments titled Optimizing Shopping Carts for the Holidays. One of the case studies presented was particularly intriguing. If you read the title of this post you guessed the subject of the test ...

How to Save Abandoned Carts Without an Email Address

It’s recommended that you capture an email address in the first step of checkout so if your customer abandons at any point during your conversion funnel, you can trigger a recovery email and save the sale. Some sites, like Amazon, make the email ...
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