With average shopping cart abandonment rates upwards of 80%, ecommerce checkout optimization is critical to maximizing profits in online business. Explore our archive of checkout optimization tips, tricks and case studies to reduce checkout abandonment and boost conversion rates. To keep up to date with checkout optimization strategies, please subscribe by email, RSS, Twitter or Facebook.
cart abandonment

How to Execute The Perfect Cart Abandonment Email [Infographic]

This week’s infographic is courtesy of SaleCycle.com, presenting stats on email timing, subject lines and content and their effect on cart recovery emails based on a study of 200 brands. Click to blow up this infographic Takeaways and comments: Timing ...
checkout-infographic

Checkout Survey [Infographic]

This week’s ‘Fographic Friday comes from CheckoutOptimization.com‘s survey of 136 top US retailers in July 2012. The survey has followed checkout design for the past 3 years, and guess what — little has changed in terms of averages. ...
shopping bags

E-Commerce Conversion Optimization from Entry to Checkout

Are you getting double-digit revenue lift from your conversion optimization efforts? Think it’s not possible? Understanding the dynamics behind a successful shopping experience is critical. You need to optimize the entire experience for your shoppers, ...
red-cart-cross-selling

The 3 Ps of Cross Selling in the Cart

Whether or not to show cross-sells or upsells in the cart is a long standing debate. Some believe it’s too pushy or distracting from the main call to action (the juicy checkout button), though it’s an opportunity to keep the customer engaged ...
cart-abandonment

Shopping Cart Abandonment Stats [Infographic]

While shopping cart abandonment statistics vary between 50% and 70%, depending on the study, it’s always useful to see why people abandon carts. This week’s infographic was created by Milo remixed from comScore data. Hat tip to Econsultancy ...
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