With average shopping cart abandonment rates upwards of 80%, ecommerce checkout optimization is critical to maximizing profits in online business. Explore our archive of checkout optimization tips, tricks and case studies to reduce checkout abandonment and boost conversion rates. To keep up to date with checkout optimization strategies, please subscribe by email, RSS, Twitter or Facebook.
overlooked-checkout

3 Often Overlooked Checkout Usability Guidelines

There are obvious checkout issues to tackle, like required registration, competing calls to action, bloated forms, poor error handling messages and slow page load speeds throughout checkout. But we can’t forget the seeming little things that are just ...
checkout-optimization

Ecommerce Checkout Optimization [Slideshow]

If you missed my session on Checkout Optimization at Affiliate Management Days in San Francisco last month, you can catch the on-demand recording of Maximizing Conversions with Checkout Optimization on the Invesp Consulting Blog. You can also checkout ...
crash cart

Upcoming Ecommerce Checkout Webinar

If you missed my session on checkout optimization at Affiliate Management Days last month, you’ve got a second chance to hear the presentation. Join me and Invesp Consulting on Wednesday, April 18 at 9am PT / 12pm ET. Here are the details… Maximizing ...
abandoned-cart-2

Does Price Influence Cart Abandonment? You Better Believe It

Averages often shroud insights, which is why we should always apply segmentation to our data analysis. A fantastic example of this is recent findings by by Seewhy, which analyzed 264,631 abandoned carts and found a very strong relationship between the ...

8 Tips for Recovering Abandoned Shopping Carts

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it’s not uncommon ...
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