The Ecommerce Boom in China [Infographic]

2013 is predicted to be the year that ecommerce in China exceeds the US. According to the Alibaba Group, which owns the nation’s most popular ecommerce property (Tmall enjoys 44% market share* vs.’s 2%). Its analysts project modest growth for the US and Europe, with China skyrocketing to $445 Billion in 2015.


  • >242 million Chinese shop online (6x UK, +75mill than US, 2x Japan) Click to tweet
  • 44% of Chinese online buyers check social media to make buying decisions Click to tweet
  • The average Chinese online shopper spent $1054 USD in 2012 Click to tweet
  • 12% of online purchases in China are made by mobile phone Click to tweet
  • 22% of online shoppers in China make more than 40 online purchases per year Click to tweet
  • The #1 reason Chinese shop online is lower price, #2 convenience, #3 variety of products Click to tweet
  • The #1 reason Chinese don’t shop online is worry about product quality, #2 is worry about e-tailer’s credibility Click to tweet

* Most recent source, via Cnet

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