Choice Ecommerce Links: July 2015

This month Walmart and Amazon duelled over low-low pricing, and Jet.com officially entered the battle. To compete, online marketers need to be strategic, nimble and on top of their game. We hope our choice cuts for the month help you to do just that.

  • MasterCard’s latest fraud-busting idea (and clear sign of the apocalypse): verify in-store and online purchases with a selfie.
  • We’re on the verge of the Internet of things disrupting marketing and digital commerce, creating new and uncharted touchpoints and a flood of context and data. What’s in store for the personalization and optimization of IoT?

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