Comments on: Circuit City Plugs Into Social Networking

By: Matthew West

Matthew West — Thu, 28 May 2009 14:52:48 +0000

Bonnie,

Even though I left in June of last year, I can tell you with 100% certainty that the reason you never got your camera is because the person who ran that program got laid off on January 16, along with 95% of all CC employees. You should consider contacting Nikon USA directly.

By: Bonnie

Bonnie — Sat, 14 Mar 2009 06:43:40 +0000

I just entered and won a Nov. 2008 circuit city online photo contest…it was a huge thrill for me and the company communicated with me up till 1/12/09 saying they’d be sending me the prize shortly, a Nikon P80 – but they never sent it out. They went out of business shortly after but it was public knowledge this was happening and still they promised to send it. They lied.

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Sat, 17 May 2008 06:40:11 +0000

[...] tail terms when you accept user generated content on your site. Hosting your own blog or forum like Circuit City or BodyBuilding.com can help you rank for longer, more complex but less frequently searched [...]

By: Brand Loyalty: Building Customers for Life

Brand Loyalty: Building Customers for Life — Mon, 14 Jan 2008 15:58:55 +0000

[...] or your own sub community site, allow your customers to interact with others of similar interests. Circuit City recently launched a social networking site complete with forums, blogs, photo galleries, and user profiles. Hot Topic has a robust Myspace [...]

By: Social Media Marketing Ebook - Get Elastic Ecommerce Blog

Social Media Marketing Ebook - Get Elastic Ecommerce Blog — Tue, 08 Jan 2008 18:32:38 +0000

[...] Answering the question “should you build your own social network?” (like Circuit City recently did) [...]

By: Linda Bustos

Linda Bustos — Thu, 22 Nov 2007 03:30:34 +0000

@eCopt

Thanks Matt. Great find on the wine.com community too. Certainly if the early adopters are successful we’ll see this becoming more mainstream.

@Matthew,

Thanks for stopping by and jumping in. I thought your forums looked a bit older than a week old

By: Matthew West

Matthew West — Thu, 22 Nov 2007 01:38:10 +0000

Thanks for the write-up. To answer your question about the photo contest, yes, there will be others. While the Pluck platform is new for us, we’ve had customer forums for nearly two years now, and a monthly photo contest has been a staple for a while. The blog is new as of last week (hence the lack of commentary), and in the near future, we’ll be posting our first podcasts, and (hopefully) providing the capability for user-generated video. Feel free to email if you’re interested in discussing further. Or better yet, leave a comment for me!

By: eCopt

eCopt — Wed, 21 Nov 2007 21:58:09 +0000

Maybe not so long before it becomes trendy…

http://www.wine.com/V6/community/

By: eCopt

eCopt — Wed, 21 Nov 2007 21:45:46 +0000

I think it’s very innovative and creative of CC to implement something like this into their site. Not necessarily any one feature alone, forums and blogs are quite common, but the whole attempt to offer more ‘community building’ and networking features.

It’s not something I expect a lot of other major retailers are thinking of right now and it may take awhile for it to become a trend we see, if ever (retail blogs are just becoming common in the space, it’s quite a jump to implement community features for most I think).

Whether or not a major retailer should inlcude social networking would depend on the customers and products, there may be several benefits to putting customers in a place where they can interact, but there’s some companies who might actually hurt their business by putting their customers in touch with one another. It’s all about the business model.

Great find and write up Linda. Thanks for sharing.