Apparently Cyber Monday took JCrew and Bloomingdale’s down today, and a clever search marketer was quick to take advantage:

Bidding on the branded terms, Bonobos.com used “Big Retailers Site Down?” as the headline and qualified the ad by mentioning the site carries only men’s clothing.

Hat tip to Jamie Keaney, Get Elastic reader and Senior Search Strategist at Impaqt Search Marketing for spotting this clever PPC ad.

This entry was posted on Tuesday, December 2nd, 2008 at 4:01 am and is filed under PPC. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.