Interview on maximizing the use of comparison shopping engines with Michael Lambert, CEO, MerchantAdvantage from the Internet Retailer Conference & Exhibition 2008 in Chicago.
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[...] Considering comparison engines as a marketing channel? Chip Arndt from EtailDtail explains why online retailers should use comparison shopping engines, including 7 steps to success. You can also find an impressive roundup of the most popular shopping engines courtesy of Merchant Advantage. [...]
Merchant Advantage is what I used to manage all my Comparison Shopping campaigns. I am Merchant Advantage’s #1 Reseller and their recommended Management Services. The pro version allows me to feed to over 200 different sites including private affiliates. Other competing companies tie your hands and only support a handful of Comparison Shopping engines and marketplaces. I chose Merchant Advantage because it gives me the freedom to send my feeds to anyone in any format.