content-commerce

Closing the Gaps in the Content + Commerce Trend

“Content + Commerce” is a hot trend, as more online retailers are creating editorial content, instructive and story-telling video, merchandised photographs that show products in context, and “lo-fi” content crafted specifically for social ...
shopvideo

Shoppable Video: Hit or Miss?

Shoppable video isn’t new (Get Elastic first covered Youtube’s efforts to support click-to-buy for brands in January, 2009). And despite its potential pros, only a handful of brands and online retailers have experimented with it. So is shoppable ...

Ecommerce Links: March 2014

With a quarter of the year already behind us, it’s time to Spring forward with ecommerce goodness. Enjoy our top 10 picks from the month. Content marketing is hot — but not fully utilized by many ecommerce sites. Content Marketing Institute ...

Our Fave Ecommerce Links: November 2013

It’s that time again, here are our choice cuts for content from around the ‘Net. If you’d like to stay current on everything we’re reading and finding valuable, plus 140-character or less ecommerce tips, please join us on Twitter ...

20+ Minutes of Content Marketing Tips for Ecommerce

Content marketing for ecommerce can be more challenging than for lead gen sites, but there are plenty of tactics and strategies that can attract and convert customers. I recently had the pleasure of joining Arnie Kuenn from content marketing agency Vertical ...
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