freemium-upgrade

Why Upgrade? How to Convert More Free Users to Premium

In a recent Get Elastic post we looked at the business model of freemium, and 9 strategic mistakes to avoid. Today we drill down into the challenge of converting free users to premium — with tips to maximize your potential. Note: this article focuses ...
etextbooks

The Rise and Rise of e-Textbooks [Infographic]

Today’s infographic Friday looks at the shift from hardcopy to digital textbooks. While it’s too early to say if Apple’s iAuthor application is going to catch on with educators, the wheels are already in motion. Check out these amazing ...
012512_2018_4ReasonsWhy1.jpg

4 Reasons Why Entitlements Are The Future of Digital Content

Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn’t. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had ...
dying-star

Will the DECE Kill the Netflix Star?

If you caught last week’s post on Netflix’s dipping customer satisfaction, you may have missed a comment left by our Chief Strategy Officer, Cliff Conneighton: There is one other factor to consider that is not widely known or discussed: A big issue ...
sbux-card-mobile

Why Engagement Matters Most In Digital Commerce

Much of online retailing revolves around the idea of a slippery funnel designed to push visitors as quickly as possible towards conversion. It’s a transaction paradigm that heavily influences how we practice and measure successful ecommerce. But ...
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