global-commerce

Applying Cultural Context to Cart Abandonment

Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual ...
integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...
buyable-pins

Buyable Pins and the Future of Ecommerce

The social commerce buzz this week? Pinterest has announced that Buyable Pins are coming later this month, launching with select retailers. Unlike Twitter and Facebook’s respective Buy Buttons, pinners will be able to purchase without leaving Pinterest ...
catalog-die

Why the Ecommerce Catalog Must Die

Why do the majority of ecommerce storefronts look and function the way they do? They’re based off the catalog metaphor — digital versions of the paper catalog, and for good reason — it was the catalog that taught consumers to shop sight-unseen, ...
nirvana

Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...
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