Trends_2016

ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire’s Discussion Point: What’s on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, ...
mobile-context

Cracking Mobile Commerce Myths

In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent ...
mobile-context

Understanding Mobile Context: At Home, On the Go and In-store

Optimizing your mobile experience requires an understanding of mobile’s role in the purchase journey. Device detection only determines the experience format (e.g. responsive design), but it’s the context that best determines the content, offers ...
global-commerce

Applying Cultural Context to Cart Abandonment

Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits. Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual ...
integrated-tech

The Pitfalls of Standalone Personalization Strategy

According to research by Econsultancy and RedEye, upwards of 50% of marketers’ personalization strategies are “standalone,” using only on-site data to target content and offers, as opposed to being integrated with data from other digital ...