geoip

Using GeoIP Context to Vamp Your Value Propositions

In the cut-throat world of ecommerce, where your competition is just a Google search away and Amazon outsells all 12 of its closest competitors combined, you need a strong value proposition to survive. And it’s not just enough to have one, it must ...
guy-girl-ecommerce

Men vs Women: How They Shop Online [Infographic]

Contextual commerce is all about delivering a more relevant experience based on what you know about a visitor. New vs returning visits, geolocation, past browse and purchase history, device type and referring source are useful pieces of context. And if ...
glass

7 Wearables from CES and Their Impact on Ecommerce

Move over Google Glass, the arms (and ears, and neck, and head) race is on for wearable tech. Some will take off, others will flop. Which wearables will make their mark on ecommerce? Pebble Steel The appeal of smartwatches is they make checking app notifications ...
eye

The Ethics of Ecommerce in the Age of Context

Contextual technology has arrived and there’s no turning back. The ecosystem of mobile devices (including wearable tech), Bluetooth Low Energy and a host of sensors that can talk amongst themselves and with our devices, social network activity, location-based ...
2104

3 Ecommerce Trends to Watch in 2014

With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce ...
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