Single Customer View: Myth or Omnichannel Nirvana?

Many in retail and ecommerce dream of a Utopian future where a single view of the customer will close the gap between digital and physical customer activity, and drive a perfectly personalized, predictive and pinpointed experience to the right customer, ...

The Head to Toe View of the Customer

We know about the 360-degree view of the customer: a unified account of interactions across digital and physical touchpoints. Omnichannel Nirvana. But when it comes to in-store analytics, the head-to-toe view of the customer may be what’s next in ...

3 Beacon Trends to Watch in 2015

Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53% of consumers prefer shopping in-store vs other channels. 81% of these shoppers want to interact with their phones in-store, ...

Contextual Email Marketing: The Age of the Real-Time Inbox

Time limited coupon codes, promoted deals of the day, loyalty program events, new product launches – these are staples in retail email campaigns. But email response is strongly determined by relevance, and there’s no better way to become irrelevant ...

Using GeoIP Context to Vamp Your Value Propositions

In the cut-throat world of ecommerce, where your competition is just a Google search away and Amazon outsells all 12 of its closest competitors combined, you need a strong value proposition to survive. And it’s not just enough to have one, it must ...
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