Comments on: Continue Shopping Means What?

By: Proteinpulver

Proteinpulver — Tue, 24 Nov 2009 20:03:14 +0000

I like amazons way to do it. They have probably also tested it a lot. I think I will have to experience with this very soon and make some split tests.

By: Rohit

Rohit — Thu, 07 May 2009 09:15:09 +0000

The continue shopping button is an important page element on shopping cart pages. Potentially, a good design can increase the average order value of websites (or decrease it J ). Therefore choosing the name of the button, the position and the selection of colors and size may affect the defined KPI of the page displaying it. We analyzed 102 continue shopping buttons from well know websites and we put the collection on our blog. Have a look and leave a comment.

By: Alex

Alex — Tue, 21 Oct 2008 10:41:49 +0000

Very interesting reading – I am campaigning for a better basket on my work’s website.

Loved the feret in a beret…genius!

By: Linda Bustos

Linda Bustos — Thu, 04 Sep 2008 04:59:50 +0000

I agree that’s the best approach.

You should speak up to YSBMS with your feature request, they may make it available in a future release?

By: Jihan

Jihan — Mon, 01 Sep 2008 18:47:13 +0000

The best approach is one where you give the customer a choice for where to go next: “checkout?”, “back to product page?”, “back to category page?”. Unfortunately, my shopping cart (Yahoo! Small Business Merchant Solutions) doesn’t allow me to configure my shopping cart in that way.

By: Linda Bustos

Linda Bustos — Tue, 12 Feb 2008 07:20:16 +0000

Hi Eric,

Sorry for my late reply. I’ve never actually thought about adding target=”_blank”, I’m like Tony I’m a new-tabber so I take it for granted that some people don’t surf that way.

It’s easy to open links in new tabs – works for IE and Firefox, right click and select new tab.

My reservation for adding target-blank is that many people don’t like surprise new windows, or if you use them, it’s best to give warning before hand (link opens in new window). I just can’t do that for every link. So for that reason we will be keeping links as usual. I hope this isn’t too much trouble.

Also these links to the retailers don’t go to the pages where the screenshots were from. Actually to be honest, in this post they’re in there to separate the images so they don’t look all meshed together

Thanks for your kind words Eric, hope to see more of you at Get Elastic.

Linda

By: Tony Chen

Tony Chen — Tue, 12 Feb 2008 00:29:27 +0000

@Eric,

A bad idea, I suppose (In ecommerce). Its another unexpected this that happens to you. Most users know how to right-click and select open in new tab or another mouse gesture. (Whichever current browser.)

By: Eric Bouwsema

Eric Bouwsema — Mon, 11 Feb 2008 19:49:44 +0000

I like your indepth look at e-commerce usability, I’m finding I like GetElastic more and more. The only request though is can you set the target=”_blank” on your links – it just makes it easier to look at the sites you are discussing without losing the blog post.

Thanks,
Eric